African University College of Communications outdoor-ed New Special Degree Course

African University College of Communications

The African University College of Communications (AUCC) has outdoored a new course dubbed “Public Diplomacy and Global Communication,” designed to equip communicators to play proper advocacy roles.

The course is aimed at turning trainees into “ambassadors” by enabling them to play advocacy roles in both the domestic and global promotion of goods and services given by their institutions or companies.

Speaking at the launch on Thursday, Ambassador Dr William Brandful, Ghana’s former Ambassador to Japan said the course had been designed for corporate institutions including financial organisations, Ministries, Department, Agencies, and non-governmental organizations (NGOs) among others.

He said the course, which is a certificate programme, would take place at the premises of the AUCC, would be run between May and June 2014 (8 weeks) and would cost each participant between GH¢1,200 and GH¢1,500.

He expressed his appreciation to AUCC for the introduction of the course which would eventually become beneficial not only to Ghanaians, but potentially, to neighboring countries as well.

He said Communication was very essential to our identity and culture, adding that, Global Communication would help us communicate with others in a manner that transcended languages and cultural barriers.

“Communication is at the centre of everything including how we create and maintain messages and information in our communities, our workplaces and around the world,” he stated.

He said persons who would undertake the course would be better positioned to deliver goods and services at higher levels of efficiency and performance.

Ambassador Branful, who is also a faculty member, said the modules for the course had been carefully selected to equip trainees to become excellent agents of public diplomacy and effective communicators.

“To this end, we believe we have carefully designed a mix of subjects meant, first of all, to create awareness on the part of the trainee, of what personal comportment to adopt to deliver better services and performance, and also inform the trainees about key issues trending in the global world,” he added.

Professor Kweku Armah, Acting President, AUCC, urged all corporate entities to endeavour to sponsor their staff to undergo the training as their companies stood to benefit immensely from it.

Faculty members are Ambassador Dr William Brandful, former Ghana’s Ambassador to Japan; Ambassador Patrick Hayford, Commonwealth Secretary –General’s Advisor on Swaziland and former Director for African Affairs, United Nations.

The rest are Ambassador Mrs Ellen Nee-Whang, former Ghana High Commissioner to South Africa and former Ghana’s Representative to the United Nations office in Geneva and lastly, Ambassador Lawrence Satuh, former Ghana’s Ambassador to Algeria.